“Do I really need to use Instagram for my Charleston wedding business?” I know. Just what we need, another social media site! Of course, you don’t HAVE to use Instagram, but here are some compelling reasons you might want to:
- Over 90% of the 150 million users on Instagram are under age 35. Yep, Millennials brides and grooms are using Instagram.
- Engagement on Instagram is 15 times that of Facebook’s, with users spending an average of 257 minutes per month.
- Instagram ads have helped retailers increase ad recall by 32% and lift their brand message by 10%. Neilson stats
“I’ve found great success with Instagram. Twitter is just noise. Facebook has a complicated and ever changing algorithm and only a VERY small percentage of followers see your post. Instagram though – ALL your followers see it.” – Karen Moran, Sweet Lulu’s Bakery
READ MORE of my tips from Book More Brides.
READERS: What social media advice do you have for other wedding planners?
READERS: What social media advice do you have for other wedding planners?
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